Cruise Line Industry Essay Example | Topics and Well Written Essays - 1500 words

Cruise Line Industry - Essay Example Ted Arison served in World War II in the British Army in the 1940s. An Israeli immigrant, he started a business running cargo between Israel and New York. However, this venture failed due to competition. In the early 50s, he moved to the United States and worked as a cargo manager for the Israel’s national airline. He then started an air freight company called Trans Air System in the late 1960s. At the age of 42 he moved to Miami to run a small cruise ship between Florida and the Caribbean. The ship was impounded due to owner debt; Arison transferred the passengers onto a Norwegian Cruise Line. He was then convinced he needed to own the ships rather than work for others. (Funding Universe, 1999). Together with his former schoolmate, Meshulam Riklis, they formed Carnival Cruise as a subsidiary of AITS (American International Travel Service). (Funding Universe, 1999). â€Å"Our mission is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.† (Carnival Corporation, 2012). Carnival Cruise Line began in 1972 by using the old to bring in the new. Its founder, the late Ted Arison’s vision, to start with one refurbished ocean liner and just enough fuel to make a maiden voyage one way from Miami to San Juan, Puerto Rico. The first voyage did not go well, as the ship ran aground off the Florida coast. However, coupled with his enthusiasm and future vision, he began to build his American Dream through a partnership. Two years later in 1974 the small line was fighting to stay in business. Arison, determined to see his vision become reality, bought full ownership of the company for $1 and $5 million in debt. Being a very determined entrepreneur, Arison spend the largest portion of his life building the Carnival name into the most well

Statutory Interpretation Case Study Example | Topics and Well Written Essays - 1250 words

Statutory Interpretation - Case Study Example The first condition is defined as the first limb according to which the defendant did a dishonest act according to the reasonable and honest people. According, to this standard what the accused did was clearly dishonest as she took the ring without permission and secondly, the defendant was not even in a state to comprehend what was happening to her. According, to the second limb of the case law, in order to establish the dishonesty of the accused, it would have to be proved that the accused would himself realize that what he did was dishonest according to the standards of reasonable and honest people. In this case, both of the situations are certainly fulfilled as Debbie herself would realize what she did was dishonest as she took the ring from an innocent person in order to sell it for her use and purpose. Since, the crime has been proved, now comes the role of the statuary acts in order to convict this person accordingly of the sort of crime convicted. According to the section number eight of the Theft Act 1968, the person is found to be guilty of an offence when the person steals and in order to steal, subjects the person to some sort of force or seeks to create the feeling of force being used. In this case, Debbie did not use force but when the defendant awoke created the feeling of fear of death as she told the defendant that if she reacted, death was certain. Hence, Debbie clearly fulfilled the criteria of the statute and hence, would be convicted of the crime as according to section one of the same act, the person is found to be guilty when he or she take property with the intention of permanently depriving the person of it. So, according to this definition of the word guilty in section one of the Theft Act 1968, Debbie is clearly guilty.Bi) According to section two of the Fraud Act 2006, the person is found to guilty if he fulfils a number of conditions laid out including if the person dishonestly makes a false representation those include the intention of making the representation, making a gain for himself or another, or in order to cause loss to another or to expose another to a risk of loss.In the case of the representation element, the case if proved too false when it fulfils the following criteria; it is untrue or misleading, and the person making it knows that it is, or might be, untrue or misleading. The definition of "Representation" means any representation as to fact or law, including a representation as to the state of mind of the person making the representation, or Any other person and lastly the representation may be express or implied. In the case of Alex, Clare and his grandmother Bella, all three counts of fraud were visible as according to the first section of the section number two of the Fraud Act 2006, Alex is dishonestly making a false representation of the actual scenario. Though he is actually at fault and is responsible for the accident, has made it the fault of the other driver and is insisting upon the fact that it was a form of revenge on the behalf of the militant vegetarian in order to induce a fear of guilt in Bella. Thus, such a false represent

Aristogoras of Miletus Essay Example for Free

Aristogoras of Miletus Essay In 499 BCE, Aristagoras made a mistake that greatly changed history and led to western ideas being spread throughout the world, a major turning point in shaping the culture of future generations. It resulted in many wars and conquests but ultimately this mistake is why today delegates to the United Nations wear suits and ties instead of turbans. Aristagoras was the Persian governor of Miletus on the edge of the Persian Empire. The nearby island of Naxos rebelled against the Persian Empire and Aristagoras seized the opportunity to take it back and get a promotion to a better position from the Persian emperor Darius I. At the very least, even if it did not lead to advancement, he could add Naxos to his growing state and get money from the taxes on its citizens. Since Naxos was an island, Aristagoras needed a navy to conquer it so he got the help of Artaphernes, the governor of Lydia and Darius’ brother, to supply his navy to take Naxos in exchange for some of the plunder. In addition, Artaphernes provided Aristagoras with his skilled and clever naval admiral, Megabates. Unfortunately, Aristagoras publically insulted Megabates leading him to warn the people of Naxos of the impending invasion. The invasion failed because the people of Naxos were prepared and Aristagoras was defeated. The problem was that Aristagoras promised Artaphernes a portion of his booty and since he had none, Artaphernes would take revenge. At the very least Aristagoras would be exiled, but most likely Artaphernes would kill him, easily within his power since he was the brother of the king and had connections. To save his skin, Aristagoras started a revolt against Persia and got some of his neighbors to help him, such as Athens and Ephesus. His army marched to Sardis, the capital of Lydia, and burnt it to the ground while Artaphernes hid in the citadel. Darius I saw what happened and quickly defeated all of the rebels except for the Athenians who escaped by ship. Darius then launched the first of the Persian Wars which culminated at the Battle of Marathon, where the Greeks easily defeated the Persians, ending the war. The second of the Persian Wars was launched by Darius’ son, Xerxes, which the Persians â€Å"won† after the battle of Thermopolis, but they later lost Greece in a rebellion. Greece survived and a few hundred years later, the son of Philip of Macedon, Alexander the Great, spread Western culture in his vast conquests. â€Å"The world as we know today† is because of Aristagoras’ mistake that shaped the west (Fawcett 5). Context of that World The Mediterranean world in 499 BCE was very different from our own; the main power was the Persian Empire. Persia was a very large empire consisting of twenty provinces called satrapies which were ruled by a governor, or satrap. The satrap was appointed by the king who at that time was Darius I. The satrap’s duties included taxing the people, acting as a judge, and making important decisions for the satrapy. The farther the satrapy was from the capital, the more autonomous it was because at that time the fastest communication was on horseback, which often took months to get from one part of the empire to another. It also took many months to raise an army and march it to the farthest part of the empire if a problem needed to be handled. As a result, the satraps on the far reaches of the Persian Empire acted as kings of their own satrapies and could, in general, do as they pleased, which describes Aristagoras and his satrapy Miletus. While the rule of the different satraps varied based on their location, they were all united with a uniform system of laws and judges. They shared abundant resources and order was maintained. They were also all connected by a well maintained and patrolled system of roads and cultural and technological exchange was ongoing. This existed in sharp contrast to the Greeks, who were divided in hundreds of different independent entities, called polis, ruled by tyrants. Though bound together by language, religion, and lifestyle, they were a resource poor region. As a result, each polis was fiercely jealous of independence and suspicious of their neighbors, with frequent conflicts erupting. While, collectively, they occupied a large area, they were not a dominant world force at that time. All this changed after Darius declared war, and the major polis came together and formed an alliance to counteract the Persian threat. Although Greece continued as an independent collection of city states after they defeated the Persians, they were eventually brought together under the rule of Philip of Macedon. Expansion of the Greek Empire continued under the rule of his son Alexander the Great as the Greek way of life spread throughout much of the Mediterranean area and into southwest Asia, forming the foundation western culture. Bibliography Abbott, E. A History of Greece, Part II: From the Ionian Revolt to the Thirty Years’ Peace 500-445 B.C. New York, Putnam, 1892. Although an old work, this book will provide a good synopsis of Greek history and the impact of Aristagoras’ actions on Greek history. Curtis, John E. and Nigel Tallis. Forgotten Empire: The World of Ancient Persia. Los Angelos: University of California Press, 2005. This resource provides an in-depth perspective of the complete history of the Persian Empire and the impact of Aristagoras. It also has a lengthy bibliography that can be used to find further resources. Fawcett, Bill. 100 Mistakes that Changed History. New York: Penguin Group, 2010. This book provides an excellent overview of Aristagoras’ rule of Miletus and the subsequent rebellion that resulted in the war between the Persian Empire and the Greeks and how his actions changed history. Herodotus, The Histories, Revised. Trans. Aubrey de Salincourt. Ed. John M. Marincola. New York: Penguin Books, 2003. The only existing primary source, this edition also includes editorial comments to aid in understanding of the text, a glossary, timetable, and index. An updated bibliography is also provided which can be used to find additional sources for further research. Holland, Tom. Persian Fire: The First World Empire and the Battle for the West. New York: Doubleday, 2006. A relatively recent work, this book will provide a more updated viewpoint and accounting of historical events surrounding Aristagoras. How, W. and J. Wells. A Commentary on Herodotus, with Introduction and Appendices Volume 2 (Books V-IX). New York: Oxford University Press, 2000.

Development of Electronic Media in the Mauritius

Development of Electronic Media in the Mauritius CHAPTER 1 Introduction 1.0 Chapter Overview This opening chapter introduces the study by examining the background and historical perspective of the development of the Electronic media use worldwide and in Mauritius. The emergence of the phenomenon of electronic media addiction is introduced, and then brought into focus as it is beginning to affect electronic media users around the world, including Mauritius. Next, the aims and objectives of study and the research questions are identified. The chapter concludes with the research questions and the scope of the study. 1.1 Background of the study According to Huesmann (2007) electronic media has become a common fashion today, especially among college students. One of the most remarkable changes in our society in the 20th century and 21st centuries has been the saturation of our culture and day-to-day lives by the electronic media. In this new generation radio, television, movies, videos games, video, cell phones, and computer networks have took on principal roles in our children’s daily lives. Electronic media improve the general knowledge by giving us with information all around the world. News transmit through different electronic media make it easier for us know about the day-to-day events in the world. News, tele ­films and documentaries revolving around social issues improve a social perception in teenagers and increase their concern towards societal environment. Electronic media also contribute to the enhancement of our language, knowledge and vocabulary. It is now a general truth that T.V and other means of electronic media is a strong source of not only giving information but also teach and satisfy the masses. Jennifer (2008) and Azeez et al. (2014) have found that research has proven that television has had either positive or negative impacts. Electronic media can be described as those communication which is based on technology or electromechanical means of production and most often differentiated from print media Berkowitz and Rawlings (1963), Azeez et al (2014). The main electronic sources used by public normally comprise television, radio, sound recordings, video recordings and internet. It can be found that there are four basic functions of electronic media which generally include to inform, satisfy, teach and most important to influence public opinion (students). They also stated that the 20th century is heavily influenced by communication technology. Motion pictures arrived on scene in the first decade of this century. The radio broadcast began in 1920s while TV entered in the world in 1940s, followed by cable television in 1950s, and satellite television in 1970s. Lastly the personal computer gave access to internet in 1980s. It transformed the interconnected computer networks through World Wide Web by 1990s. Many benefits are connected with electronic media use, such access to needed information, international access to news and events, and interpersonal communication through email. But, along with the phenomenal expansion of the electronic media, there has been increasing concern internationally about the dangers related with electronic media over-use and becoming addicted to it (Buchholz, 2009; Daily News, 2008, 2009; Fackler, 2008; Janta, 2008; Khaosod, 2007; The Associated Press, 2009; Wanajak, 2011). A possible risk of using these new forms of media technology is also beginning to appear. Majority students are becoming too addicted to it and is having an impact on their academic performance, cyberbullying, sexting, becoming aggressive, becoming victims of aggression, insufficient sleep and poor sleep quality among students, and health problem such as affecting overall diet quality. Specially, increasing numbers of adolescents are becoming victims of aggression committed by peers wit h this new technology as cited in David-Ferdon and Hertz (2007). Examples comprise adolescents creating Web sites or sending e-mail or text messages that are meant to humiliate or harass a peer and/or to threaten physical harm called cyberbullying. Cyberbullying can be defined as bullying that occurs using electronic technology which contains devices and items such as mobile phones, computers, and tablets as well as communication instruments containing social media sites, text messages, chat, and websites. Examples of cyberbullying contain emails or mean text messages, rumors sent by email or posted on social networking sites, and humiliating pictures, clips, internet sites, or imposter accounts. Moreover, according Mr Ismael Bawamea an â€Å"enqueteur du bureau† at the Ombudsperson for Children Office in Mauritius, these offenders usually use SMS, e-mail, chat rooms and Facebook and social networking sites to spread their message. â€Å"Parents think they are observing thei r children effectively online, but according to an ICSF study, which is carried out in Mauritius, it has been found that less than 10% of parents monitored the websites,† says Mr Ismael Bawamea. â€Å"Without the necessary measure to ensure child protection online, children in Mauritius face massive dangers†, he indicated (Defi News, 2011). Researcher has collected over the past half century that exposure to violence on television, movies, and, most recently, in video games grows the risk of deviant behavior. According to the researchers, American Academy of Pediatrics (AAP); a latest study demonstrates that the average 8-10 year old child spends approximately eight hours a day using different forms of electronic technologies, and older children and teens spend more than 11 hours per day. Children and teenagers who have a Television in their bedroom spend more time with electronic media. Corresponding, the current amount of users for mobile phones, text messaging, e-mai l, and chat rooms by our teenagers have opened new venues for social interaction in which aggression can happen and adolescents can be victimized (Huesmann, 2007). Hence, Mauritian students are also facing many of the phenomenal problems due to electronic media. With the coming technology, everyone have a laptop and a Smartphone and with the everyday life, both parents work nowadays and adolescent do not have enough time to speak with their parents. After school, the teenagers go to their rooms, and start surfing, watching television for long hours or even listening to music through their mobiles, on their laptops, on radio. Moreover, they even eat in their rooms and keep sitting in front of their screen. The weird thing is that, they will prefer to talk to a stranger through social media rather than going out and talk with their friends. According to recent ICT indicators for Mauritius, a speedily increasing number of families and teenagers are using the Internet; the number of Internet subscribers at the end of 2010 was 284,200 and the number of mobile cellular subscribers was 1,190,900 in 2010 (Defi News, 2011). Henceforward, as stated in Al exa’s Statistics, Facebook can be seen as the number one site visited by Mauritian citizens as shown in the table below. Indeed, there were 159,480 Mauritians on Facebook as at 13th January 2010 as reported by the advertisement programme available on the network. Social Networking Site OR Social Networking Service (SNS) Ranking Facebook 1st YouTube 5th Tagged 24th Twitter 39th Badoo 42nd Hi5 51st Photobucket 54th Flickr 64th LinkedIn 68th MySpace 85th Table 1: Alexa’s Ranking of SNS visited by Mauritians in top 100 sites1 1.2 Problem statements A conversion in telecommunications has greatly changed communication by providing new media in order to have access to long distance communication in the last years. The first transatlantic two-way radio broadcast took place in 1906 and led the way to usual transmission via analogue and digital media. The new communication media now permit for long distance exchanges between higher numbers of populations. Electronic media is appreciating a wide use every day with a rise in technology devices being created. Technology has become a time wasting act that distracts youth from communicating personally with mates and family through face to face communication. Electronic media now comes in the forms laptops, tablets, desktops, mobile phones (containing new applications such as WhatsApp, Viber, Facebook Messenger, WeChat and many more), mp3/mp4 players, video games, movies, radios, and television. Electronic has displayed to record highs within the last era, thus altering the dynamic of comm unication. Electronic media, as it is known in different globe, has altered with time. Teenagers and technology appear to have a good relationship for each other. Both are young, proceeding rapidly, and ever altering. During the last 20 years there has been a sudden increase in new technology (David-Ferdon and Hertz, 2011). In the older generations teens readily accepted new technologies for example TVs, record and cassette players, computers, and VCRs, but the new generations have observed a virtual rapid increase in new technology, including mobile phones, iPads, iPods, Mp3/mp4 players, and personal digital assistants. This new technology has been eagerly accepted by adolescents and has caused to an expanded vocabulary, which contain instant messaging (â€Å"IMing†), blogging, and text messaging. Modern technology has many social and educational benefits. In an article (Anon 2010) was stated that with the emergence of internet as the global media, education has progressed to a large extent. Nowadays it is found that distance education programs are carried out through online media which has proved to be quite an advantage to people who seldom have the chance to have interactive classes. There are many television programs that impart knowledge on different facets of education comprising language, science, mathematics and so forth. Electronic media has facilitated in encouraging students to deal effectively with the present educational system. It has changed their view towards education. With the introduction of electronic media, education has got a new meaning. Problems arise when certain students do not use electronic media in a certain way that will have a positive effect on them, thus they become addicted to it. It is noticed that students give more attention to electronic media than they do to their studies (Ndaku, 2013). Teenagers try to follow new fashions, culture and style which is being presented in different programs and advertisements on television, on radio, through their smartphones, laptops, tablets, internet or posters on social networking sites. Teachers have showed concern about the risks students can be exposed to through these electronic devices. To respond to this concern, some countries and schools have, for example established new strategies about the use of mobile phones on school grounds and created strategies to block the use of certain websites on school computers. For example, in Florida, South Carolina, Utah, and Oregon are developing new strategies to cope with cyberbullying. Teachers have decided to take action individually by randomly inspecting websites used by teenagers, such as MySpace. This small activity emphasizes on the phenomena of electronic aggression: any type of aggression which carried out through technology, any sort of harassment or bullying (lying, making fun of people, making rude or mean comments, gossips, or making threatening or hostile comments) that happens through email, a chat room, instant messaging, a website, or even text messaging. Teachers, custodians, and other people who work wit h youngsters know that children and adolescents spend most of their time on electronic media such as blogs, instant messaging, chat rooms, email, text messaging rather that studying. What is not known is exactly how and how frequent they use different kinds of electronic? Could the use of electronic technology expand the likelihood that a teen is the victim of an attack? (David-Ferdon 2010). Electronic media is having a negative impact on the academic performance of students, cyberbullying, becoming aggressive, becoming victims of aggression, insufficient sleep and poor sleep quality among students, and health problem such as affecting overall diet quality. For example, too much addicted to violent video games or listening and watching too much of metallic, hard rock and rock music are affecting the brain and pushing the students in violent behavior. Attention is growing about the danger of teenagers to become victims of aggression carried out by peers with electronic media (David-Ferdon et al, 2007). Cyber-bullying is a global phenomenon which can include people from different countries. It can be defined as simple as continuing to leave a text through means of technology to someone who does not want further contact with the sender. Moreover, cyber-bullying happens when adolescents are tortured, bullied, harassed, humiliated, or in a different way which is targeted by a nother adolescent using the Internet, interactive and electronic means or mobile phones (Defi news, 2011). During recent decades, research examined the sleep patterns and habits of adolescents has become growingly more widespread. More precisely, lack of sleep and poor quality have been associated with impairments in declarative, procedural and working memory performance, as well as poor concentration on studies leading into poor academic performance at schools (Cain and Gradisar, 2010). Therefore, to conclude, that is the reason why I am conducting this research study. This research study aims at demonstrating the impact of electronic media on the secondary school students. 1.3 Aims and Objectives of study They are: To analyse the impact of electronic media on students’ social life. To find out how often the students use electronic media. To evaluate the attitude of students towards electronic media and measure the spending time on it. To determine how the use of electronic media has affected the academic performance of students. 1.4 Research Questions What are the impact of electronic media on students’ social life? How often do the students use electronic media? How are the attitude of students towards electronic media and the time spending on it? How has the use of electronic media affected the academic performance of the students? 1.5 Scope of study The essence of this research is to primarily study the impact of electronic media on secondary school students. The research intends to focus on students in Mauritius for easy analysis of data. 1.6 Flow of report Following this introduction are the chapters that address the relevant literature used to develop the theme the impact of electronic media on secondary school students, the research methods used in the work, the results data analysis, discussion, the conclusion and recommendation. Each chapter is briefly introduced below. Literature Review In chapter 2, the literature is reviewed in different areas. First, the impact of electronic media around the world. Research Methods (Methodology) In chapter 3, the methodology and research design are explained. The research sample and date collection methods are described. Results data analysis In chapter 4, the results and data analysis are explained according to the data collected, from the questionnaire survey. Results are compared. Discussion In chapter 5, the discussion will be made from the results obtained. Conclusions and Recommendations Chapter 6, concludes the research work and incorporates the recommendations In the next chapter we shall proceed with a review of the literature.

International Reserve System: Is it Feasible? Essay -- Economics Econo

International Reserve System: Is it Feasible? During the last decade, the world saw some of the most severe economic shocks and crises since The Great Depression of the late 1920’s. The crises of Mexico in 1994, Russia in 1995, Asian countries in 1997 and even recently in Latin America in 2000 have shown us that the economic shocks have a very drastic and crippling effect on the stricken countries. Rapid capital outflow; firms and banks overwhelm by bad debts; inability to provide loans; bank closures due to sudden capital losses and devaluation of the home currency, all have struck the affected countries simultaneously that their central banks did not have enough sufficient reserves to protect themselves. The realization of the poor central bank’s regulation, also aided by the fact that markets throughout the world are now interlinked, quickly caused panic and similar shocks to spread to neighboring countries and even regions. An international organization, which controls a form of reserve system, could have b een the lender of last resort for these sickened countries in their time of need. A working example of a reserve structure for banks would be the Federal Reserve System currently being used by the United States. This consists of 12 regional Federal Reserve Banks that is coordinated under one main Board of Governors. The main roles of the Fed is to issue new currency, administer discount loans to banks, examine the management of local banks and their financial status and provide a system of standardized banking regulations for banks to follow. Lastly, but most importantly, the Fed acts as a lender of last resort to banks facing financial collapse.[1] This not only provides stability for consumers but also prot... ...y (Cambridge: Harvard University Press, 1994). 5) Federal Reserves Bank, Boston web site, http://www.bos.frb.org 6) Frederic S.Mishkin, The economics of Money, Banking and Financial Markets (New York : World Student Series, 2003) 7) Jorge A. Chan Lau / Zhaohui Chen, â€Å"Financial Crisis and Credit Crunch as a Result of Inefficient Financial Intermediation.†, IMF Working Paper, August 1998 http://www.imf.org/external/pubs/ft/wp/wp98127.pdf or http://www.imf.org/external/pubs/CAT/longres.cfm?sk=2738.0 8) IMF web site, http://www.imf.org 9) The Asian Crises, http://faculty.washington.edu/karyiu/Asia/papers/index.htm 10) Works in International Monetary Fund-Financial Medic to the World?, ed. Lawrence J. McQuillan and Peter C. Montgomery (Stanford: Hoover University Press, 1999) 11) World Bank web site, http://www.worldbank.org

Pauls Relationship with Clara in Sons and Lovers :: Lawrence Sons and Lovers Essays

Paul's Relationship with Clara in Sons and Lovers       Paul's relationship with Clara is based on passion. Her womanliness impresses him from the first time that they meet and throughout their relationship. Since Paul has never had any sexual experiences Clara amazes him thoroughly because she is so sensual, unlike Miriam who is afraid of any physical contact and his mother who is not in a position to offer him such things. During their relationship, Paul matures from a boy into a man not only physically but also mentally. Sadly, due to their age difference and their different perceptions of life, their relationship falls apart. Another great reason for the failure of their relationship is the fact that Clara is married.    When Paul had to go to Willey farm to meet Clara he was very excited even though at that stage of his life he was seeing Miriam; "Evidently his eagerness to be early today had been the new-comer" (p.269). Not only was he eager to meet her but "There was something he hankered after", whenever he heard Miriam speak about Clara he "rouse" and would get "slightly angry" (p.268). When he entered the parlour the first thing he noticed was "the nape of her white neck, and the fine hair lifted from it" (p.269). Unlike him, Clara was quite indifferent towards Paul in the beginning: "She rose, looking at him indifferently" (p.269). It is rather curious how in the beginning Paul is obsessed with Clara's body: "He noticed how her breasts swelled inside her blouse, and how her shoulder curved handsomely under the thin muslin at the top of her arm", while she in a way was annoyed by him: "She did not mind if he observed her hands. She intended to scorn him" (p.270). He was self-conscio us in her presence while she most of the time acted as if he was not there: "Paul was rather self-conscious because he knew Clara could see if she looked out the window. She didn't look" (p.272). Paul is not only attracted by Clara, but he is also curious to find out about her since he has never met a woman like her before: "A hot wave went over Paul. He was curious about her" (p.

Apple †Needs, Wants, Demands, Utility & Value Essay

Needs are the recognition of any difference between a consumer’s actual state and some ideal or desired state. The actual state of the customer is someone without an iPhone, the desired state is someone with an iPhone. Apple, the creators of the iPhone, came to the conclusion that the need for mobility, flexibility and reliability are key to satisfying everyone involved in the marketing process. The customer has to be able to use the iPhone everywhere and always have a connection, it needs to be possible to use it the way you want it to use, and you have to be able to rely on your iPhone to work at all times. There are a couple of types of needs, but the need for an iPhone is a social one. The need to be in touch and to receive belonging and affection in an easy way. As an iPhone is a media product, there are five motivations for consumers to use one. Apple followed a few of these motivations at its best. An iPhone increases your self-confidence, status, and reassurance, you can always be involved in everything that is happening and you will never feel left out. This tells us that personal integrative needs are met. The social integrative needs are fulfilled since there is no easier way than an iPhone to talk to your friends and discuss, for instance, the same show you are watching from a different place. These two points make the key points that Apple wants to fulfil more understandable. The way that Apple fulfils the desires of the iPhone consumers are the wants. Next to mobility, flexibility and reliability, they also stand for integration, innovation, ease of use, and high-quality user interfaces. Starting off with the outside, the iPhone is specially designed to fit comfortably in your hand, it is thin and lightweight, making it easier to use. The iPhone is one big touch screen and has almost no buttons, this makes it faster to use. With every new iPhone generation comes a better camera, letting the consumer make full high definition photo’s. The consumers have numerous ways to entertain themselves: dozens of games, music at one touch away in good quality, and all the videos that YouTube offer can be watched. The consumer can see the latest posts on Facebook or Twitter and you can read the latest news, you will always be up-to-date. You can say that the Apple iPhone integrates almost all types of media, from music to television to games to press to the internet. Demand results when you couple desire with buying power to satisfy a want. It is very hard to talk about demands when it comes to the Apple iPhone. Apple made such a good name for itself, that people will buy every new generation of the iPhone that will come out, without thinking anything through. Two million people pre-ordered the latest iPhone, the iPhone 5. This doubles the pre-orders for the iPhone 4S and it outnumbers (by far) the pre-orders of cell phones from Apple’s competitors. The demand for an iPhone is dramatically high, even if the quality is not that good. The iPhone 4S was seen as a huge disappointment as it differed almost nothing from the iPhone 4, the pre-order price was $199. You would say that Apple would play it more safe with their next generation because people lost their ‘trust’ in the iPhone. Yet, Apple made the pre-order price for the iPhone 5 also $199, and as I said before, it was a huge success. This clearly shows that Apple can actually take the risks that other companies wouldn’t even dare to think off. They are in charge of the market and the demand will always stay high. Even with a fail like the iPhone 4S. Form, place, time, and possession make up the utility marketing model. Form utility is the value a consumer sees in a finished product. The consumer sees, of course, more value in a finishes iPhone than only it’s screen or loose buttons. The form of the product attracts the consumers. You need to produce a tangible good before it grabs the attention of the consumers. Place utility is the value consumers put on where they purchase products. The Apple iPhone is sold in almost every cell phone company, Apple store, or on sites like Ebay. Apple made sure that where ever you live, an iPhone is always around the corner. Consumers don’t have to travel to buy one. If they think that around the corner is still too far, they can always order one online. Ensuring a product is available when the customer wants it adheres to time utility. This is one where Apple has had trouble with. Apple was forced to push back the release date of the iPhone 5, resulting in a lot of negative comments from the consumers who pre-ordered it. The reason behind it was that the demand for the iPhone 5 was bigger than their stock. You need to make sure that you can provide your good when the consumer wants it and counts on it. Possession utility is the value consumers put on purchasing a product. You can by an iPhone with or without a contract. You will pay the same amount of money every month if you have an iPhone with a contract. You can choose between 1 or 2 years, after these years you can’t use your phone anymore. You have to trade it in for another (i)phone, a newer one. If you buy it without a contract, the buying price of the iPhone is extremely high, but the months afterwards will be lower and you will always be able to use your iPhone. The consumer has choices with both pro’s and con’s. It depends on how much they want to keep their old iPhone or just trade it in after a year or two. Value is the benefits a consumer gets from buying the product. As I said before, the Apple iPhone covers almost all media types in one. It meets up with plenty of the needs and wants of the consumers, which makes the good very beneficial. This means that consumers are prepared to pay a lot of money for the product. Although the first iPhone was seen as a huge step in technology, Apple’s competitors were able to keep up and offer the same features and functions on their phones, but in a slightly different way. Still, the iPhone stays number one of the phone sales. Apple offers the highly valuable iPhone for a high price, you would say that this makes the perceived value low. For the iPhone, this is the opposite. This makes it clear that consumers indeed think that the iPhone is valuable enough for the full price. Sources: http://www.apple.com/iphone/business/profiles/world-wide-technology/ http://suite101.com/article/an-introduction-to-apple-computer-inc-a219539 http://www.forbes.com/sites/connieguglielmo/2012/09/17/apple-says-iphone-5-demand-outstrips-supply-as-pre-orders-shatter-previous-record/ http://smallbusiness.chron.com/four-types-utility-marketing-24420.html http://gadgets.ndtv.com/mobiles/news/apple-forced-to-push-back-some-iphone-5-orders-due-to-heavy-demand-267577